Playtex Bras
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Playtex
- Playtex was founded as the International Latex Company in 1932.
- In 1991, the publicly traded Sara Lee Company purchased Playtex Apparel.
- The first manufacturer to apply a classic packaged goods approach to intimate apparel.
- Playtex has introduced some of the most successful bra concepts and brands including: Cross Your Heart,
Eighteen Hour, and Today, which are all known for great fit and long-lasting comfort and support.
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